Friday, 17 January 2014

Introduction to Alternative Rap

What is alternative Rap

 
 
For my Magazine project I wanted to explore with a genere of music that best suits my tpe of personality, I had done some deep soul searching and even performrd and intensive ivegistating into my itunes account; and inevitably found that I am a great alternat6ive rap buff. Must people belive that the only type of rap is "Gangsta" but contray to their belief rap falls into a wide range of different branches; Alternative being on of them. Alternative rap which is sometimes known as Underground rap is a product of the culture of its producers rather than a musical genre itself. The culture of Alternaive rap includes the various arts and strands of tuirntablisim, sampling, producing, vcisual arts, breakdancing spoken and inspirational word andf many more. The style of Alternative rap is primaryly distinguished by the artist themselves whoa are not promoted or monitored by major record lables which bares an uncanny resemblence to the style and production of Indie Rock, this is often because of their experimental style in creating music which could be often tittle unusual by others thus why the style is name "Alternative", many alternative artists use rap as an intrusment to communicate issues with social juistice, global and political change and collective consciousness. Alternative and Undertground beats are often characterized by te unique fusion of loops sampled amd trasfered from different genre s of music such as classical, jazz and even punk. Although many people may associate ligve music with Alternative artist this is invalid because mainstream artist such as J-Kwon use this too, but unfortunately Alternative artist do not reach the same level of finacial success that commercial rappers achive besides trheir work being critically acclaimed. 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

Friday, 10 January 2014

Music Analysis 3

Music Magazine Front Cover analysis

 
 
 
 
 
 
 

 
 
 
 
 
 
 
 
The theme and mise en sense of this magazine is a quite perculiar alternative nature, this is basiclaly because of the star image set up my the record label for the cover star; the star image of cover star is a fusion of music style the, the influences could be linked back to Indie style music (Independant) and horrorcore rap bit a hint of a comical style. It is eveident that this is an Indie magazine because of its simplicty when it comes to fonts, colour scheme and the coverline; Indie magazine are not funded bu large publications because they believ in independance hence why the theme of the cover is so simple. The indie magazine had recognised the style of the artist and had conformed tp repliate his style.

 

Wednesday, 8 January 2014

Music analysis 2

Music Magazine Front Cover analysis 

 
 
 
 
The mise en sense of this front cover depicts a young man dressed in black covered in piercings, tattoos and a bit of black make-up, these all conforms to the star image that was set up by his record label to make him for successful with his demographic; the demographic of course being punk, the label had fitted him with the latest trendy clothes and piercings this adds a sexual attraction to the equation because the label knows a large majority of the punk demographic are females, it is evident that this a is punk magazine due to the hints of the style e.g the main colour present in the colour scheme is black this connotes a sense of  uncanny rebellion and an even deeper self loathing meaning, which ofcourse draws the demographic in, because of that sense of nostalgia and relatability. 
The font used in this magazine seems to be a sans serif font it seems that the editors of the magazine are trying to make a strong statement, probably one that only punk fans can figure out; instead of using a serif font the editors had chosen to use a sans serif because serif fonts are too gothic and could be linked into other sub groups of rock such as gothic rock or emo instead of solely being identified as a punk style piece of typography. 
 

Magazine analysis 1

Music magazine double page spread analysis 


The mise en sense of the double page spread is is clean and simple, the pallet for this spread consist of 3 coulours, pink, black and white this pallets connotes a touch of femininity but yet still tough and rugged, apart from the feminine touch this pallet represents the style of the artist and demographic, quite rebellious and unusual, this is further portrayed in the way that the cover star carries herself (or pose) in the photoshoot used for the issue, the entirety of the shoot shows the cover stars throwing up a rude gesture with her fingers this is accompanied with the mise en sense of her clothing which depicts cartoons hands parcipitating in the same activity this connotes her apathetic view on the morals of society this is also evident through the expression on her face as if she is thinking " I don't give a ****"

Magazine analysis 1

Music Magazine Front Cover analysis 

                                            
The cover page of this issues of NME conveys a very simple but yet loud layout, the main colour and theme of this issue is pink this was done to highlight the fact that the cover-star of this issue is a girl, the colour pink normally connotes a nature and sense of purity and innocence which is juxtaposed by the mise en sense of the cover image; as you can see the mise en sense of this issue depicts MIA who is a rap star to be "flipping a bird" at the readers of this issue; this connotes a sense of alternative and immoral behavior which is highly common in the rap world, MIAs middle fingered is blurred this could have been done almost as a way to draw buyers in to purchase this issue as it can be spotted from far away. This issue follows a convention called the rule of Z which is very effective especially when the cover page is not cluttered with a massive amount of text, the rule of z allows readers to manually read each coverline, word or title in the intended order the editors wanted you to; at first the buyers eyes are drawn to the Masthead which establish not only the title of the magazine but also notifies the readers the genre of  this magazine, the Masthead is in bold red which clashes with the pink background of the cover image this connotes that female alternative rappers do not usually consist in the content of this magazine this is evident because it is not likely for editors to allow the colour scheme of their magazine to clash, following the rule of Z the readers eye would then fall to the bottom left corner of the page which is where the editors have placed the barcode and price of the magazine this was done by the editors to inform the readers of the price, and to further persuade the readers to purchase this magazine the editors had placed a cover line at the bottom right of the page where the role of z would direct the readers eyes to follow; placing the cover line in this area was done to enforce the readers to purchase the issue. The cover line reads "You just can't take her anywhere can you?" this coverline highlighs and connotes the very mischievous behavior of the coverstar which was done to allow the chosen demographic of this issue relate to her inappropriate and mischievous behavior, because of this it is evident that the chosen demographic of this issues consist of mostly rowdy and rebellious teenagers aged between 15-21 who are very strong believers in independence from the members of society who are condescending towards their behavior and entertainment.