Main conventions
are the widely recognized way of formatting in different media platforms, this mostly consist of content. style and form.
These are the conventions needed in order to create a successfully magazine
Masthead: This is the title block for the magazine, usually this is the most eye catching convention on the page because it is so distinct.
Menu: The list of content inside the magazine.
Pugs: These are placed at the top left or right hand of the magazine to catch the readers eyes, these normally consist of the prices and or logos.
Tags: categorizing the reader's interest in a story by using words or phrases to engage the reader, such as sensational, new, exclusive.
Secondary lead: lead a sneak preview of an inside article or story usually a picture.
Sidebar: an additional box next to the main feature of the magazine.
Strapline: Subheading
Crosshead: a subheading that shows in the body of the text and is centered above the column of text.
Exclusive: this means that newspaper and no one else solely cover the story. the paper will pay their interviewees, buying the story so it cannot be used by another paper.
Splash: main story of the front page accompanied with the headline and a
Lead Story: usually a splash, it's the main story.
lure: could be used as a marketing device, its usually a word or phrase that makes the reader read the inside articles.
Typography
Typography is the art and technique aspect of type design, typography is a widely practice exercise and it makes appears in a branches of media and advertisement whether it be billboards or logos. Typography plays a major role in making any graphic design successful. Without typography every design would appear to be incomplete.
Typography allow designers to be creative in ways that most aspects of graphic design has certain limitations placed. However in many situations the importance of typography has been grossly overlooked leaving the final outcome of the projects insufficient for example the fonts used in billboards must be made big and not to fancy so it is still possible for passersby to read and grasp the message of the billboard.
Whenever typography is used whether it is used in publishing, packaging or television, the designer always has to adapt their styles and techniques to suit the medium and the chosen demographic, for example a masthead style that works just fine on a magazine may not necessarily work on a poster or on a billboard. A magazine is always viewed straight on arms length, so letter spacing can be as tight as you like and the words will still be readable. Lately there have been a growing amount of advertisements that make fun and creative uses of typography to get their message across, these advertisements are very effective because they leave an impression on the minds of the audience that view the medium and this is what I plan to achieve with the typography used in my music magazine.
Colours
The use of colour in the media world is very subjective,the main purpose of the use of colour evoke a certain reaction in the main audience sometimes this is due to personal prefernce, and other times due to cultural; background and influence

